International Women’s Day is a time to honour the strength, resilience, and unwavering spirit of women around the world. It’s a day to reflect on how far we’ve come and to acknowledge the work that still needs to be done to achieve gender equality. At BMF, we believe in the power of women to change the world—and this year, we’re amplifying that belief with a bold statement: BOLD. MIGHTY. FEARLESS.
These words aren’t just a theme—they encapsulate our commitment as a women-led brand dedicated to empowering women. This year, in the spirit of #AccelerateAction, we invite you to take bold steps with us as we work toward a more equitable and empowered future for all women.
Empowering Women, Inspiring Change
Empowering women, inspiring change, and fostering equality are at the heart of our work. We understand the transformative power of leadership and strive to amplify the voices of those who continue to challenge norms, break barriers, and inspire others.
International Women’s Day is the perfect opportunity to reflect on the remarkable women in our lives—the mothers, daughters, mentors, colleagues, and friends who embody the essence of being bold, mighty, and fearless. But it’s not just about honouring them with words. It’s about taking tangible action to create a future where every woman has the opportunity to thrive.
Our Campaign: #BoldMightyFearless
In celebration of International Women's Day, BMF is proud to partner with United Women Singapore (UWS) to champion gender equality and support women in need. UWS is a local non-profit organization dedicated to advancing women’s empowerment and gender equality. They work towards narrowing the gender equality gap through education, raising awareness, and advocating on issues of anti-violence and women’s empowerment, with the support of partners from the public and private sectors.
IWD is more than just a day of reflection—it’s a call to action as gender inequality extends beyond representation, affecting access to opportunities, security, and fundamental rights. Through this partnership, we are committed to taking meaningful action to break down these barriers and uplift those who need it most.
From 14th to 31st March, 10% of all sales from this campaign will be donated to UWS, ensuring that more women and girls have access to the resources and support they need to thrive. Because when we empower women, we create lasting change that strengthens communities for generations to come.
This International Women’s Day, let's go beyond celebration and take action. By supporting one another, we can create a future where every woman has the confidence and resources to succeed. Our commitment to empowering women continues to drive us forward, ensuring that every woman can step boldly into HER power.
Be bold. Be mighty. Be fearless.